Naked Chef's Direct Marketing Tactics Exposed On TV ..

I've just read a great article by Jason Lewis of Business Brain Waves. Take a look:

Whilst relaxing in front of the TV last night, I had the pleasure of watching two heavyweight advertisers, lock horns and go into battle for my attention, and ultimately my money during the commercial break.

When you are working out of your home office, spare bedroom or in my case a converted garage, it's very easy to think you can't learn anything from what these huge prime time television advertisers are doing.

In reality, marketing is marketing, and you can learn a lot from ... [read more]