Newly modified Niche Marketing Article.

To Niche Or Not To Niche?

Summary: Niche Marketing. What is it and what does it mean to me?
This article answers these questions and more.

Unless you've been hibernating for the last couple of years, you've probably heard the term "Niche Marketing" a lot. It's one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it?

I recently read somewhere that "All marketing is Niche Marketing".


I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Marketing".

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