Triple Your Traffic with Top Keyword Strategies, from "e-BizResources Update".
======================
e-BizResources Update
June 02, 2006
======================
Hi there,
Michael here. Welcome to the latest issue of "e-BizResources Update". I hope you're well.
It's hard to believe that it's June already - almost half way through the year! I must be getting older because time seems to be going by more quickly! Or maybe I'm just having more fun?
There have been a couple of major events since I last wrote you. There was Mother's Day in many parts of the world and Memorial Day in the US. If either or both applied to you, I hope you managed to have a great day and catch up with family or friends. They're the most important part of our lives, aren't they?
Well, there's a fair bit here for you. I hope you find at least a couple of things that help you in your efforts.
Here's what you can expect:
1. Want more exposure for your Blog or RSS Feed?
2. Free Tool to Check Your Link Popularity.
3. New & Updated Articles on my Site.
4. The Lighter Side of Life.
5. A Couple of Useful Lists.
6. Lazy Man's Guide to Writing Articles.
7. Guest Article: Triple Your Traffic with Top Keyword Strategies.
8. Thought For Today.
9. In case you missed these recent announcements.
10. The Adsense Article System.
11. Tell Me What You Think.
So, grab a cup of your favourite coffee, tea or whatever, relax
and enjoy ...
---------------------------
1. Want more exposure for your Blog or RSS Feed?
To many people, Blogs and RSS Feeds are now pretty much required tools for promoting your website or online business. If you're using them and would like more exposure, here's a free listing of directory sites that you'll probably find useful:
http://www.rss-specifications.com/rss-submission.htm
Unfortunately, if you're using Blogger, like me, you'll find that not all of them are compatible with Blogger's RSS/Atom feed. Some require a later version than that run by Blogger. But most of them will accept the Blogger feed.
---------------------------
2. Free Tool to Check Your Link Popularity.
I'm not sure if I've mentioned this before, but I've come across a site where you can check your site's link popularity and other factors free of charge. Here's the link:
http://www.marketleap.com
I've been using the linkpop tool for a while now and found it really helpful. You do need to realise that it can only give you a guide because, for a variety of reasons, Google doesn't show all your back links. These reasons include the PR (Page Rank) of the page the link is on and whether the link is reciprocal or one-way - and there are
probably many other (unfathomable) reasons known only to Google.
But it WILL give you a tool to track changes and a guide to your progress in this very important area.
---------------------------
3. New & Updated Articles on my Site.
I've just added a couple of articles to my site. The first one listed below is actually a heavily modified PLR article (don't tell anyone) and the second is a modification and extension of a short "intro" blurb I wrote for "Think Niche & Grow Rich", which you may have read last year.
You can check them out here:
http://www.e-bizresources.com/articles/blog-free-advertising.html
http://www.e-bizresources.com/articles/toniche.html
I'd be honoured if you decided to use either of them in your own website, blog or newsletter, provided of course that the content and the links remain unchanged.
The only exception to that is with the article "To Niche Or Not To Niche?". If you're an affiliate of Product Idea Profitability Evaluator and have a copy of "Think Niche & Grow Rich" branded with your affiliate link, you can change the download link to your own and the affiliate link in the resource box to your own.
(That's the one that points to http://www.e-bizresources.com/pipe2)
---------------------------
4. The Lighter Side of Life.
For weeks a five-year-old child kept telling his kindergarten teacher about the baby sister or brother that was expected at his house.
One day the mother allowed the child to feel the movements of the unborn baby. The five-year-old was obviously impressed, but made no comment. Moreover, he stopped telling the teacher about the upcoming event.
Finally the teacher sat the child on her lap and said, “Lucas, whatever has become of that baby brother or sister you were expecting at home?“
Lucas burst into tears and confessed, “I think Mommy ate it!”
---------------------------
5. A Couple of Useful Lists.
a) If you're doing any promotion with articles, you may find this list of Article Sites helpful:
http://www.e-bizresources.com/articles/article-sites.html
(Incidentally, if you're using PLR articles, you really must check out Secret Article Converter at: http://www.e-bizresources.com/sac)
b) And if you're using Press Releases, this list may help:
http://www.e-bizresources.com/articles/press-release-sites.html
If you find these lists helpful, feel free to link to them from your site.
---------------------------
6. Lazy Man's Guide to Writing Articles.
If you haven't yet started your own article marketing campaign, here's a new ebook that'll help you get started with less effort than you thought.
http://www.e-bizresources.com/lburleson/lazyarticles.html
But, you'd better hurry, because it's currently only $7.95 (that's 80% off the RRP) and this very special price won't last much longer. I will be selling it for closer to $20 very soon.
---------------------------
7. Guest Article: Triple Your Traffic with Top Keyword Strategies.
by Cari Haus, Copyright 2005 Log Cabin Rustics
Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only "Phase One" of the process. You must also make the most of the keywords you have.
Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding
for me.
Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:
1. Set Your Sights on Attainable Keywords
If my log furniture site was competing for the word "furniture", I would be competing with the "big boys". While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.
Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.
The number "5000" next to a keyword in Overture's search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.
For example, the term "log bed" is searched for 4673 times per month on Overture-powered sites, while the term "log furniture" is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for "log bed" for the past month, but "log furniture" has been a harder nut to crack. As of this writing I am number #18 for "log furniture", which is not where we want to be but a whole lot
better than where we used to be.
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for "log cabin" were finding the site than those who were looking for "log furniture" or "log beds". We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before-not to mention a
much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.
You'll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page-or second-for your desired terms.
4. Reap Good Results with Resource Boxes
This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience-this matters. You'll also want
your top terms in the resource boxes for any articles you post on the Internet.
5. Rotate Your Keywords When You Reach the Top
When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That's what we plan to do for Log Cabin Rustics. Once we solidify our standing for "log beds" and get to the top for "log furniture" on Google, we plan to focus on "rustic furniture"- a term
with 17760 Overture-powered searches per month.
Only Part of the Story
We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.
But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap's free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.
........
About the Author:
Copyright 2005 Log Cabin Rustics
Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990's. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/
Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.
(From www.keywordbox.com)
---------------------------
8. Thought For Today.
Laughter is indeed the best medicine
The old adage has been backed up by a recent study. Findings show that people with a good sense of humor and a propensity to laugh may be less likely to develop heart disease when compared to aggressive, antisocial personalities.
So go ahead, laugh and make others laugh.
---------------------------
9. In case you missed these recent announcements.
a) A great home-study course on "The Secrets to Massive Profits from Tiny Lists", at a very affordable one-time cost.
http://www.e-bizresources.com/listfx
b) For the MLM or Network Marketing people, a turn-key system for training your downline for success, at no cost.
http://DownlineSecrets.com/thankyou-page/11039
c) A no-cost 4 part video series about "Getting Niche Traffic From MySpace".
http://www.freetrafficguru.com/vip/?thanks=431
d) Mr Over Deliver - a heap of Resale Rights products at no cost, and more each month.
http://www.e-bizresources.com/mroverdeliver
---------------------------
10. The Adsense Article System.
Finally, I just wanted to remind you about Liz Tomey's eBook:
"Adsense Article System".
It's never-before-disclosed system for earning revenue with Google Adsense that doesn't rely on SEO (Search Engine Optimization), Keyword Research, finding niches, isn't effected by high competition and won't become saturated like many other Adsense related systems.
Liz gives you a complete step-by-step guide for using this system to build your Adsense revenue. Check it out here:
http://www.e-bizresources.com/ltomey/aas.html
---------------------------
11. Tell Me What You Think.
I'd love to hear what you think of this issue of the "e-BizResources Update" newsletter. And of course, if you'd like to share any suggestions for upcoming issues, please send those, too!
Just e-mail me at:
http://www.e-bizresources.com/ezinesuggestions.html
---------------------------
That's all for now.
The most important part is to take action now.
Thanks and best wishes,
Michael Beauchamp
www.e-bizresources.com
e-BizResources Update
June 02, 2006
======================
Hi there,
Michael here. Welcome to the latest issue of "e-BizResources Update". I hope you're well.
It's hard to believe that it's June already - almost half way through the year! I must be getting older because time seems to be going by more quickly! Or maybe I'm just having more fun?
There have been a couple of major events since I last wrote you. There was Mother's Day in many parts of the world and Memorial Day in the US. If either or both applied to you, I hope you managed to have a great day and catch up with family or friends. They're the most important part of our lives, aren't they?
Well, there's a fair bit here for you. I hope you find at least a couple of things that help you in your efforts.
Here's what you can expect:
1. Want more exposure for your Blog or RSS Feed?
2. Free Tool to Check Your Link Popularity.
3. New & Updated Articles on my Site.
4. The Lighter Side of Life.
5. A Couple of Useful Lists.
6. Lazy Man's Guide to Writing Articles.
7. Guest Article: Triple Your Traffic with Top Keyword Strategies.
8. Thought For Today.
9. In case you missed these recent announcements.
10. The Adsense Article System.
11. Tell Me What You Think.
So, grab a cup of your favourite coffee, tea or whatever, relax
and enjoy ...
---------------------------
1. Want more exposure for your Blog or RSS Feed?
To many people, Blogs and RSS Feeds are now pretty much required tools for promoting your website or online business. If you're using them and would like more exposure, here's a free listing of directory sites that you'll probably find useful:
http://www.rss-specifications.com/rss-submission.htm
Unfortunately, if you're using Blogger, like me, you'll find that not all of them are compatible with Blogger's RSS/Atom feed. Some require a later version than that run by Blogger. But most of them will accept the Blogger feed.
---------------------------
2. Free Tool to Check Your Link Popularity.
I'm not sure if I've mentioned this before, but I've come across a site where you can check your site's link popularity and other factors free of charge. Here's the link:
http://www.marketleap.com
I've been using the linkpop tool for a while now and found it really helpful. You do need to realise that it can only give you a guide because, for a variety of reasons, Google doesn't show all your back links. These reasons include the PR (Page Rank) of the page the link is on and whether the link is reciprocal or one-way - and there are
probably many other (unfathomable) reasons known only to Google.
But it WILL give you a tool to track changes and a guide to your progress in this very important area.
---------------------------
3. New & Updated Articles on my Site.
I've just added a couple of articles to my site. The first one listed below is actually a heavily modified PLR article (don't tell anyone) and the second is a modification and extension of a short "intro" blurb I wrote for "Think Niche & Grow Rich", which you may have read last year.
You can check them out here:
http://www.e-bizresources.com/articles/blog-free-advertising.html
http://www.e-bizresources.com/articles/toniche.html
I'd be honoured if you decided to use either of them in your own website, blog or newsletter, provided of course that the content and the links remain unchanged.
The only exception to that is with the article "To Niche Or Not To Niche?". If you're an affiliate of Product Idea Profitability Evaluator and have a copy of "Think Niche & Grow Rich" branded with your affiliate link, you can change the download link to your own and the affiliate link in the resource box to your own.
(That's the one that points to http://www.e-bizresources.com/pipe2)
---------------------------
4. The Lighter Side of Life.
For weeks a five-year-old child kept telling his kindergarten teacher about the baby sister or brother that was expected at his house.
One day the mother allowed the child to feel the movements of the unborn baby. The five-year-old was obviously impressed, but made no comment. Moreover, he stopped telling the teacher about the upcoming event.
Finally the teacher sat the child on her lap and said, “Lucas, whatever has become of that baby brother or sister you were expecting at home?“
Lucas burst into tears and confessed, “I think Mommy ate it!”
---------------------------
5. A Couple of Useful Lists.
a) If you're doing any promotion with articles, you may find this list of Article Sites helpful:
http://www.e-bizresources.com/articles/article-sites.html
(Incidentally, if you're using PLR articles, you really must check out Secret Article Converter at: http://www.e-bizresources.com/sac)
b) And if you're using Press Releases, this list may help:
http://www.e-bizresources.com/articles/press-release-sites.html
If you find these lists helpful, feel free to link to them from your site.
---------------------------
6. Lazy Man's Guide to Writing Articles.
If you haven't yet started your own article marketing campaign, here's a new ebook that'll help you get started with less effort than you thought.
http://www.e-bizresources.com/lburleson/lazyarticles.html
But, you'd better hurry, because it's currently only $7.95 (that's 80% off the RRP) and this very special price won't last much longer. I will be selling it for closer to $20 very soon.
---------------------------
7. Guest Article: Triple Your Traffic with Top Keyword Strategies.
by Cari Haus, Copyright 2005 Log Cabin Rustics
Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only "Phase One" of the process. You must also make the most of the keywords you have.
Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding
for me.
Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:
1. Set Your Sights on Attainable Keywords
If my log furniture site was competing for the word "furniture", I would be competing with the "big boys". While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.
Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.
The number "5000" next to a keyword in Overture's search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.
For example, the term "log bed" is searched for 4673 times per month on Overture-powered sites, while the term "log furniture" is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for "log bed" for the past month, but "log furniture" has been a harder nut to crack. As of this writing I am number #18 for "log furniture", which is not where we want to be but a whole lot
better than where we used to be.
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for "log cabin" were finding the site than those who were looking for "log furniture" or "log beds". We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before-not to mention a
much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.
You'll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page-or second-for your desired terms.
4. Reap Good Results with Resource Boxes
This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience-this matters. You'll also want
your top terms in the resource boxes for any articles you post on the Internet.
5. Rotate Your Keywords When You Reach the Top
When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That's what we plan to do for Log Cabin Rustics. Once we solidify our standing for "log beds" and get to the top for "log furniture" on Google, we plan to focus on "rustic furniture"- a term
with 17760 Overture-powered searches per month.
Only Part of the Story
We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.
But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap's free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.
........
About the Author:
Copyright 2005 Log Cabin Rustics
Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990's. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/
Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.
(From www.keywordbox.com)
---------------------------
8. Thought For Today.
Laughter is indeed the best medicine
The old adage has been backed up by a recent study. Findings show that people with a good sense of humor and a propensity to laugh may be less likely to develop heart disease when compared to aggressive, antisocial personalities.
So go ahead, laugh and make others laugh.
---------------------------
9. In case you missed these recent announcements.
a) A great home-study course on "The Secrets to Massive Profits from Tiny Lists", at a very affordable one-time cost.
http://www.e-bizresources.com/listfx
b) For the MLM or Network Marketing people, a turn-key system for training your downline for success, at no cost.
http://DownlineSecrets.com/thankyou-page/11039
c) A no-cost 4 part video series about "Getting Niche Traffic From MySpace".
http://www.freetrafficguru.com/vip/?thanks=431
d) Mr Over Deliver - a heap of Resale Rights products at no cost, and more each month.
http://www.e-bizresources.com/mroverdeliver
---------------------------
10. The Adsense Article System.
Finally, I just wanted to remind you about Liz Tomey's eBook:
"Adsense Article System".
It's never-before-disclosed system for earning revenue with Google Adsense that doesn't rely on SEO (Search Engine Optimization), Keyword Research, finding niches, isn't effected by high competition and won't become saturated like many other Adsense related systems.
Liz gives you a complete step-by-step guide for using this system to build your Adsense revenue. Check it out here:
http://www.e-bizresources.com/ltomey/aas.html
---------------------------
11. Tell Me What You Think.
I'd love to hear what you think of this issue of the "e-BizResources Update" newsletter. And of course, if you'd like to share any suggestions for upcoming issues, please send those, too!
Just e-mail me at:
http://www.e-bizresources.com/ezinesuggestions.html
---------------------------
That's all for now.
The most important part is to take action now.
Thanks and best wishes,
Michael Beauchamp
www.e-bizresources.com
posted by Michael Beauchamp at
7:18 AM
|
0 comments
